Have you already sent out your branded contact card? If not, encourage your subscribers to save your digital business card to promote conversational commerce and deliverability. Your setup would look like this:Īnd a resulting URL link would look like this: Say you configure utm_source as a static value of Automation and utm_campaign to Automation Name, and a custom parameter utm_medium as SMS. This allows you to break out traffic generated from your SMS campaigns from traffic generated through social and email marketing efforts.īelow are a few examples of UTM parameters and how those parameters appear in a URL. For example, you can set utm_medium as SMS.Add custom parameters (optional). You have the option to define additional UTM parameters if you are familiar with them.Dynamic: utm_source set as Campaign Name (as selected from the source drop-down) means traffic will be attributed to specific Postscript campaigns, automations, or flows, by name, in Google Analytics.Static: utm_source set as postscript means all traffic generated from an SMS link will be attributed to Postscript in Google Analytics.Select your UTM parameter option. You can choose to define a static value for parameters like utm_source and utm_campaign, or you can choose dynamic values which will change to reflect either a campaign segment, campaign name, or automation name.Locate the Adjust Global UTM Parameters and make your desired changes.Select your Shop Name in the side menu of your Postscript dashboard, then select Tracking.Easily add your SMS tracking to your existing Google Analytics reporting.Gain insight into your SMS-generated traffic by establishing parameters for your automation flows, campaign flows, or legacy automations and campaigns.Get an understanding of how much of your traffic is being generated from your SMS program.
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